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3 Important Tax Changes Affecting ODs In 2013 - Jerry Hayes, OD

With the "Fiscal Cliff" and "Taxmageddon" being discussed daily on the news, I reached out to Prima Eye Group's 'go to' guy for OD tax advice, J.R. Armstrong, CPA of May & Company in Vicksburg, Mississippi for some year end tax advice. Here are three important tax issues he is currently discussing with all his 100+ OD clients. 

3 Ways To Improve Your Staff Bonus Program - Jerry Hayes, OD

 

According to the Alcon Essilor MBA program, 60% of private practice ODs give some sort of financial bonus to their staff. The average bonus is 4% of base salary. 

 

The Two Biggest Mistakes ECPs Make in Selling - Neil Gailmard, OD, MBA, FAAO

 

When we think of selling in eye care we generally think of opticians. It is true that opticians and optometric technicians do most of the direct selling of eyewear, but all eye care professionals (ECPs) do some selling.

 

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Testimonials

"Prima meetings offer the rich experience of sharing with other OD's who bring their ideas to the table. In one weekend, you can gather enough to keep you going all year. I highly recommend Prima to all private practice OD's."

Matt Hudson, OD - McKinney, TX

"Wow, I learned more practice management and innovative ideas from Prima in 3 days than I have seen in 35 years of practice"

Jack Sol Mermelstein, OD - Fair Lawn, NJ

"Dr. Gailmard offers a unique and powerful perspective that allowed me to double the size of my practice. I’m convinced Prima can help me redouble it again."

Paul Naftali, OD - Madison, NJ

"Prima is second to none for ODs who want to get serious about managing the business side of their practice."

Michael Dittman, OD - Butler, PA

"I've now been to three Prima meetings, every meeting has provided me with practice building ideas, within this first year I've experienced a 25% increase in revenue and I feel my association with Prima is directly related. Hats off to Neil and Jerry."

Jack Sol Mermelstein, OD - Fair Lawn, NJ

"I have been to two Prima Meetings and have found each one very informative. The business "pearls" that I take away are a cut above any other practice management conference I have attended."

Benjamin Stout, OD - Eagan, MN

"Prima gives optometrists the tools they really need to run their practices effectively. From the one on one consulting with two of our industries consulting icons, the amazing meetings, and the Prima Metrics software, you can't help but get a lot out of your membership in this organization."

Jeff Ward, OD - Colorado Springs, CO

Upcoming Meetings
 

August 15-17, 2013 | Atlanta, GA

February 6-8, 2014 | Orlando, FL

Prima Members Only!

Browse free forms and samples under the Member Resources tab at top!

Forms & Sample Library

Practice Management – offers a variety of forms useful in the day-to-day management of the practice. Among the samples available are patient history forms, exam and pre-test forms, a superbill, and the use of retinal screening.
 
Managing Staff – includes many useful tools to provide assistance on the human resources side of management. Samples include employment agreements for associate ODs, job descriptions, employment ads, staff evaluation forms, and employee handbooks.
 
Patient Education – these materials specialize in educating your patients about the services provided by the practice, and include information about purchasing eyeglasses and contact lenses.
 
Practice Marketing – Dr. Gailmard provides two proven tools for keeping patients in your practice.