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Prima provides solutions that fit your practice’s needs with no contract and a low monthly fee. When ODs need help navigating change in their business and the optometric landscape, they turn to Prima.

Our focus is solely on the success of your private optometric practice.

Prima is committed to providing customized consulting based on the unique needs of each member in the critical areas of optometric practice management, marketing, staff management, and financial performance.

Prima is devoted to helping optometric practices in any stage.

Whether you’re just starting in private practice, nearing retirement, or anything in between, we are here to support you through every stage of your business and your life. Prima consultants work with you to find solutions to meet your unique needs.

We understand what you’re going through because we’ve been there.

Founded by thought leaders in optometry, Dr. Jerry Hayes and Dr. Neil Gailmard, Prima delivers decades of optometric consulting experience focused on helping doctors just like you reach personal and business goals.