“Prima is second to none for ODs who want to get serious about managing the business side of their practice.”  
                                                                                                               ~Michael Dittman, OD – Butler, PA

An Invitation for Success Minded ODs

 

Led by Dr. Neil Gailmard and Dr. Jerry Hayes, Prima Eye Group is the fastest growing network of success minded private practice optometrists. While the majority of Prima members are million dollar producers, membership is open to practices of all sizes. The main qualifications are that you have to be the OD owner of a US based dispensing practice with a strong desire to learn the latest in business building concepts and money making strategies.

Prima members have every day access to one-on-one consulting and business advice

Consult with Dr. Neil Gailmard on:

• Ideas and strategies he uses to build & manage one of the highest grossing practices in the country. 
• How to turn your practice into a cash generating machine while creating more personal free time.
• The best ways to hire, compensate and retain employed ODs. 

Get Advice from Dr. Jerry Hayes on:

• Increasing practice net and improving cash flow with a 3 year growth plan. 
• How much staff your practice needs, how much to pay and how to deal with salary creep. 
• Transition and retirement planning. Estimates of practice value. Buy/sell negotiation support. 

The Prima Experience
 

"I have found Prima to be extremely valuable. I was at the first Prima meeting and it pushed me to go to the next level. I took the advice of Dr. Gailmard and Dr. Hayes and have added an associate doctor to my practice. This was something I had been talking about for years. I followed their advice on how to structure the associate’s compensation, and it’s been fantastic. So far my return on investment has probably been 100x.  I highly recommend Prima Eye Group."
 

  .........

Drs. Howard and Sharon Day are a husband-wife OD team and the proud owners of Day Optometry Clinic, PC in Gardendale, AL; also pictured is Dr. Kennedy Walker. They have been active Prima members since October 2011. 

Introducing Prima Metrics!
 

Financial Forecasting
Practice Data
Profit Analysis
Click Here for
More Information!


“I am able to drill down quickly and easily into many aspects of my practice ensuring that I stay on top of not only the clinic, but the optical side as well. There are many things that have been brought to my attention with The Edge and I am looking forward to implementing more new strategies as I move forward.”  Robert Bass, OD - Virginia

Outstanding Services Offered by Prima Eye Group
 

 

 

Testimonials

"Prima meetings offer the rich experience of sharing with other OD's who bring their ideas to the table. In one weekend, you can gather enough to keep you going all year. I highly recommend Prima to all private practice OD's."

Matt Hudson, OD - McKinney, TX

"Wow, I learned more practice management and innovative ideas from Prima in 3 days than I have seen in 35 years of practice"

Jack Sol Mermelstein, OD - Fair Lawn, NJ

"Dr. Gailmard offers a unique and powerful perspective that allowed me to double the size of my practice. I’m convinced Prima can help me redouble it again."

Paul Naftali, OD - Madison, NJ

"Prima is second to none for ODs who want to get serious about managing the business side of their practice."

Michael Dittman, OD - Butler, PA

"I've now been to three Prima meetings, every meeting has provided me with practice building ideas, within this first year I've experienced a 25% increase in revenue and I feel my association with Prima is directly related. Hats off to Neil and Jerry."

Jack Sol Mermelstein, OD - Fair Lawn, NJ

"I have been to two Prima Meetings and have found each one very informative. The business "pearls" that I take away are a cut above any other practice management conference I have attended."

Benjamin Stout, OD - Eagan, MN

"Prima gives optometrists the tools they really need to run their practices effectively. From the one on one consulting with two of our industries consulting icons, the amazing meetings, and the Prima Metrics software, you can't help but get a lot out of your membership in this organization."

Jeff Ward, OD - Colorado Springs, CO

Upcoming Meetings
 

August 15-17, 2013 | Atlanta, GA

February 6-8, 2014 | Orlando, FL

Prima Members Only!

Browse free forms and samples under the Member Resources tab at top!

Forms & Sample Library

Practice Management – offers a variety of forms useful in the day-to-day management of the practice. Among the samples available are patient history forms, exam and pre-test forms, a superbill, and the use of retinal screening.
 
Managing Staff – includes many useful tools to provide assistance on the human resources side of management. Samples include employment agreements for associate ODs, job descriptions, employment ads, staff evaluation forms, and employee handbooks.
 
Patient Education – these materials specialize in educating your patients about the services provided by the practice, and include information about purchasing eyeglasses and contact lenses.
 
Practice Marketing – Dr. Gailmard provides two proven tools for keeping patients in your practice.