Use Our Know-How to Build Your Practice

One of the main reasons ODs join Prima is for consulting access to Dr. Neil Gailmard and Dr. Jerry Hayes. However, in three short years, Prima has become much more than just Neil and Jerry answering questions. Your practice now has access to an entire team of practice management professionals.

Steve Vargo, OD, MBA - Vice President, Consulting
A 1998 graduate of Illinois College of Optometry, Dr. Vargo pursued his passion for practice management by earning his MBA from the University of Phoenix in 2008. A published author and speaker with 15 years of clinical experience, he serves as Prima's VP of Consulting and works directly with Dr. Gailmard and Dr. Hayes to advise members in all areas of practice management and optometric office operations.

Lauren Styron, MBA - Staff Management Consultant
Lauren Styron earned her B.S. in Management at the Georgia Institute of Technology and an MBA with a concentration in Human Resources from Georgia State University. She provides Prima members with advice on recruiting, hiring, staff salaries, benefits, performance reviews, and general management issues.

Rachel Dornbos - Vendor Services Manager
Rachel Dornbos is the Vendor Services Manager for Prima and a graduate of Kennesaw State University with a B.A. in Business Management. She is Prima’s primary liaison with major vendors such as Essilor, Alcon, and Vistakon. She serves as the pricing specialist for our numerous discount programs and leads the process to make sure you receive your quarterly rebate checks on time. Her only job is to save you money. 

Lauren Landrum - Marketing Consultant
Lauren Landrum is the Marketing Consultant for Prima Eye Group. An accomplished media professional, Lauren graduated Summa Cum Laude from Kennesaw State University with a B.S. in Communication and concentration in Journalism and Citizen Media. She works with Prima members on practice marketing and campaigns ranging from advertising to social media and SEO. Before joining Prima, Lauren held various positions in broadcast with CNN, HLN, and Fox News Channel.

Nathan Hayes - Practice Finance Consultant
An eight-year veteran of the eyecare industry, Nathan Hayes is a graduate of Vanderbilt University and serves as Prima's Practice Finance Consultant and the buy/sell advisor for members. He has been with Prima since its inception and has done over 600 member consults in the last three years. Nathan also manages Prima Metrics 2.0, our benchmarking service, and the 3-Year Growth Plan program.



Upcoming Conferences:


Grand Hyatt San Francisco
San Francisco, CA

October 1-3, 2015

Hyatt Grand San Francisco


Disney's Grand Floridian
Resort & Spa
Lake Buena Vista, FL

February 10-13, 2016

Disney's Grand Floridian Resort & Spa



Prima Members Only!

Browse free forms and samples under the Member Resources tab at top!

As another benefit of Prima membership, we maintain a library of forms, policies, and other materials that may be downloaded and modified for use in your office. These forms are provided by Dr. Neil Gailmard and other Prima members who are happy to share this information.

We hope you find these resources helpful, and should you have forms or practice materials that you would like to share with your fellow Prima members, please contact Elise Talbot at 800.668.0599, and we will add your materials.

Clinical Forms – offers a variety of forms useful in the day-to-day management of the practice. Among the samples available are patient history forms, exam and re-test forms, a superbill, and the use of retinal screening.

Staff Management Materials – includes many useful tools to provide assistance on the human resources side of management. Samples include employment agreements for associate ODs, job descriptions, employment ads, staff evaluation forms, and employee handbooks.

Patient Education Materials – these materials specialize in educating your patients about the services provided by the practice and include information about purchasing eyeglasses and contact lens.

Practice Marketing Materials – provides useful tools with ideas and tips for marketing your practice.